Diversification Study

Learn how innovation can drive your organization’s shareholder value
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Key insights

Current Lack of Diversification

We found empirical evidence for the innovator’s dilemma as 68% of the companies we analysed did not diversify their revenue.

Diversification Pays Off

We found that companies that diversified their revenue segments vastly outperformed those that did not in terms of total shareholder returns.

Short-Term Impact

We found that the positive impact on stock price development from long-term revenue diversification could already be observed after 3 years.

The impact on the stock price was seen before the impact of the diversification efforts were recorded in annual reports.

Impact before Measurability

About the authors

Co-Founder & Managing Partner

Jan Sedlacek

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Julian Ritter

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