Boost your innovation initiatives by leveraging our tools and insights

Subscribe to our Newsletter
What we do

Access our most valuable toolkits, reports, and latest insights.

Want business insights that actually matter?

Expert takes about business growth and the essence of corporate venture building, delivered straight to your inbox.
Report
Article
Blog post
Case study
March 4, 2025

Deep Tech commercialization in Europe: The gap, the challenge, and the fix

Europe is sitting on a gold mine of Deep Tech potential. It has the brains, the ideas, the patents, and some of the top research institutions in the world. It boasts a thriving ecosystem, focused government initiatives, and smart investors ready to help it grow. Yet the region continues to fall short in commercialization and investment. In this article we explain why and what should be done about it.
Read post
Read article
Case study
Download report
View all
Articles
Company News
Case Studies
Reports
Report
Case Study
Article
Blog post
January 30, 2025

Adjacent growth: The Goldilocks zone of business expansion drawing from the strength of your core

Achieving breakthrough business growth demands finding the Goldilocks zone. A blend of strategies that ensures consistent growth for the core while diversifying revenue streams by exploiting new markets. Easier said than done of course with a variety of approaches available for business leaders to explore and turbulent market conditions. Adjacent growth involves leveraging your existing strengths—such as brand equity, expertise, or distribution networks—to venture into new markets or product categories.
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
January 27, 2025

Rapid evaluation to build robust equity case

With our client - a top European Private Equity firm - seeking opportunities for digital expansion and value creation of a potential acquisition target, we assembled a cross-functional team to support. With just a few weeks to conduct a deep analysis of the target, its digital infrastructure and build a detailed picture of growth scenarios, we delivered a validated investment memo and three detailed product plans to unlock the target's full potential.
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
January 15, 2025

Finding growth from your core: know how and when to pursue market penetration

A strategic focus on market penetration cemented Coca-Cola as one of the today's most globally recognized brands. Innovation of the core business remains the cornerstone of growth for most companies. But it will only take you so far. With pervasive challenges such as market saturation, competitive pressures, macroeconomic uncertainty, and the risk of diminishing returns, is investing in the core business alone enough?
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
December 18, 2024

The 8 great myths of corporate innovation

Innovation is a challenge in any established business. So why make it more difficult than it needs to be? In this article, we dive into the 8 myths of corporate innovation that are (probably) holding you back.
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
December 11, 2024

Why corporate innovation programmes fail... (and what to do instead)

Every business wants to be more innovative. Yet almost every business struggles to make innovation work. In this article we take a pragmatic look at how too make innovation more successful for your organization and offer alternatives to help you find better avenues to exceptional growth.
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
December 3, 2024

Architecting a strategic, data- and market-driven framework for R&D commercialization

The near 70 research institutes that form this large applied research organization push the envelope on innovation in a dizzying array of fields. Their combined research efforts touch the lives of millions in many different ways. The research organization handles all patents and commercialization on behalf of the institutes and wanted to strengthen its “market pull” approach as a basis for creating business model spin-offs.
Download report
Read article
Case study
Read post
Blog Post
March 4, 2025

Deep Tech commercialization in Europe: The gap, the challenge, and the fix

Europe is sitting on a gold mine of Deep Tech potential. It has the brains, the ideas, the patents, and some of the top research institutions in the world. It boasts a thriving ecosystem, focused government initiatives, and smart investors ready to help it grow. Yet the region continues to fall short in commercialization and investment. In this article we explain why and what should be done about it.
Read post
Blog Post
January 30, 2025

Adjacent growth: The Goldilocks zone of business expansion drawing from the strength of your core

Achieving breakthrough business growth demands finding the Goldilocks zone. A blend of strategies that ensures consistent growth for the core while diversifying revenue streams by exploiting new markets. Easier said than done of course with a variety of approaches available for business leaders to explore and turbulent market conditions. Adjacent growth involves leveraging your existing strengths—such as brand equity, expertise, or distribution networks—to venture into new markets or product categories.
Read post
Blog Post
January 15, 2025

Finding growth from your core: know how and when to pursue market penetration

A strategic focus on market penetration cemented Coca-Cola as one of the today's most globally recognized brands. Innovation of the core business remains the cornerstone of growth for most companies. But it will only take you so far. With pervasive challenges such as market saturation, competitive pressures, macroeconomic uncertainty, and the risk of diminishing returns, is investing in the core business alone enough?
Read post
Blog Post
December 18, 2024

The 8 great myths of corporate innovation

Innovation is a challenge in any established business. So why make it more difficult than it needs to be? In this article, we dive into the 8 myths of corporate innovation that are (probably) holding you back.
Read post
Blog Post
December 11, 2024

Why corporate innovation programmes fail... (and what to do instead)

Every business wants to be more innovative. Yet almost every business struggles to make innovation work. In this article we take a pragmatic look at how too make innovation more successful for your organization and offer alternatives to help you find better avenues to exceptional growth.
Read post
Blog Post
December 3, 2024

Sustained business growth: why it's so hard and how organizational gravity matters

While every business wants to grow and expand, growing a large established business in a mature market is a significant challenge. In this article, we present a new model for how to think about and discover new avenues for business growth in mature markets.
Read post
Blog Post
October 9, 2024

The Corporate Innovation Blueprint, by Migros’ ex-CEO

What are leading enterprises doing to diversify and drive sustainable growth? Fabrice Zumbrunnen, the former CEO of Migros and newly appointed chairman of Stryber’s supervisory board, shares the corporate innovation blueprint which he used at Migros to think differently and grow outside the status quo.
Read post
Blog Post
December 14, 2023

Stryber’s approach // #3 AI applied on Ideation (Clustering of Signals)

How our AI-powered signal-based ideation can help your organization to identify the best ventures to build.
Read post
Blog Post
November 28, 2023

Stryber’s approach // #2 Deep-dive Signal-Based Ideation

Learn how Stryber’s signal-based approach to venture building can help you identify and validate new business opportunities, accelerate your growth and shape the future of your industry.
Read post
Blog Post
October 11, 2023

Stryber’s approach // #1 Research vs. Signal Based Ideation

Stryber’s Venture Building Framework: How our signal-based approach complements research based ideation.
Read post
Blog Post
May 15, 2023

Addressing financial inclusion through Venture Building

Access to financial services in emerging markets is fragmented and leaves the unbanked and under-banked prone to being taken advantage of. How can venture building help level the financial playing field?
Read post
Blog Post
May 5, 2023

Principles for stacking research methods

Performing effective user research always comes at a cost. How do you ensure that you are making the most of your time and effort by building an effective testing cadence?
Read post
Blog Post
April 28, 2023

Bridging the gap to e-commerce in the MENA region

Explore the captivating world of "phygital shopping" and discover how innovative concepts are reshaping the retail landscape, blending the best of physical and online experiences to create an irresistible shopping journey.
Read post
Blog Post
April 21, 2023

User Research in foreign contexts

Performing effective market research in new regions can be a daunting task. Here are some proven strategies to help you get up to speed faster.
Read post
Blog Post
May 3, 2022

Survival of the Innovative - The Reign of Corporate Venture Building

Julian shares his insights on why we are just at the start of a new era in corporate venture building.
Read post
Blog Post
April 20, 2022

The Crucial Role of Governance for the Success of Corporate Venturing

Jan shares his insights on why the right governance setup is so important for innovation efforts to be successful.
Read post
Blog Post
July 19, 2021

Innovation a case for specialists?

Companies are currently looking for ways to adapt their innovative capacity to the challenges of the future. That’s why corporations are increasingly setting up innovation labs.
Read post
Blog Post
April 23, 2020

The hard truth about startup failure in Europe

There's an old saying that says 9 out of 10 startups fail. But is there any data to back this up? And what's the solution?
Read post
Blog Post
November 15, 2019

Navigating Corporate Innovation

A new structured way to evaluate, run and optimize corporate innovation for C-Level and strategy managers.
Read post
Blog Post
September 24, 2019

Why Thomas Cook failed (the Digital Transformation)

Discover how Thomas Cook, one of the largest companies of its time, went bankrupt for failing to digitally transform itself.
Read post
Blog Post
November 6, 2015

Why Kuoni failed (the digital transformation)

Discover how Kuoni's failure to digitally transform themselves has led to an inevitable bankruptcy.
Read post
Article
April 13, 2021

Should you set up a venture inside or outside a corporation?

Spoiler alert: if profitablity is more than three years away, the market is unclear and it involves a new business model, it should go outside.
Read article
Article
December 22, 2020

Present forward and future backwards: How to frame innovation thinking

Future backwards thinking imagines possible worlds in 10 years from now and takes action today to be successful in them.
Read article
Article
July 6, 2020

Find the right balance between stubbornness and understanding

Stryber corporate venture builder that uses startup and venture capital approaches to support established organisations innovate
Read article
Article
May 12, 2020

This is why corporate accelerators fail — your answers

Misaligned interests, not spreading bets, sometimes simply spending too much money. Future Proof readers answers to the question.
Read article
Article
March 31, 2020

“You cannot assume that old knowledge is still valid”

Alex Mahr, cofounder of Stryber, helps companies build startup portfolios. Many companies, he says, start the process late and don't know how to measure results.
Read article
Article
January 27, 2025

Rapid evaluation to build robust equity case

With our client - a top European Private Equity firm - seeking opportunities for digital expansion and value creation of a potential acquisition target, we assembled a cross-functional team to support. With just a few weeks to conduct a deep analysis of the target, its digital infrastructure and build a detailed picture of growth scenarios, we delivered a validated investment memo and three detailed product plans to unlock the target's full potential.
Read Case Study
Article
December 3, 2024

Architecting a strategic, data- and market-driven framework for R&D commercialization

The near 70 research institutes that form this large applied research organization push the envelope on innovation in a dizzying array of fields. Their combined research efforts touch the lives of millions in many different ways. The research organization handles all patents and commercialization on behalf of the institutes and wanted to strengthen its “market pull” approach as a basis for creating business model spin-offs.
Read Case Study
Article
July 5, 2023

Transforming wildlife engagement: How Mandai pivoted to a new business model

In this case study, learn how Stryber's unique venture building framework was used to validate and pivot Mandai Wildlife Group's initial business model, resulting in the development of a broader, online marketplace in the wildlife segment.
Read Case Study
BUSINESS GROWTH FRAMEWORK

Unstuck: How to achieve business growth when it
seems impossible

Business growth is the top priority for 62% of CEOs, yet sustained growth remains out of reach for most established companies. With mounting shareholder pressure and countless strategies to choose from, it's not surprising corporate leaders feel stuck.

Our framework explores the many growth strategy options available to business leaders, breaking them into three distinct innovation layers. We analyze which approaches are inherently limited, which risk destroying business value, and how to identify the sweet-spot strategies to unlock lasting growth for your organistion.
‍
Get the framework
INNOVATION GUIDE

Transform R&D into market-ready products

Deep Tech could unlock €8 trillion in value by 2030. Offering transformative potential to solve global problems and drive major economic growth, our guide will help you realize the potential of your R&D investment and implement the right ecosystem mix to extract the most value from your innovations.
‍
Whatever the mix of innovation vehicles, pushing into adjacent. markets and business models is essentially a transformation exercise demanding a change in focus, mindset, and workflows. We break down five critically important factors to make this happen and detail how to setup for success.
Download the guide
europe 2024
Explore EU findings
Middle East 2024
Explore MENA findings
Southeast Asia 2024
Explore SEA findings
US & europe 2020
US & EU 2020 Report
The Diversification Dividend

Editions

The Diversification Dividend Report underscores the substantial financial benefits of diversifying revenue streams. Analyzing stock price growth and diversification activities of companies across the globe, we found that companies that diversify revenues achieve higher total shareholder return compared to those without.
europe 2024
Explore EU findings
Middle East 2024
Explore MENA findings
Southeast Asia 2024
Explore SEA findings
The power of Diversification - 2020
Explore 2020 report
europe 2024
Explore EU findings
Middle East 2024
Explore MENA findings
Southeast Asia 2024
Explore SEA findings
US & europe 2020
US & EU 2020 Report
Report
Article
Blog post
Case study
March 4, 2025

Deep Tech commercialization in Europe: The gap, the challenge, and the fix

Europe is sitting on a gold mine of Deep Tech potential. It has the brains, the ideas, the patents, and some of the top research institutions in the world. It boasts a thriving ecosystem, focused government initiatives, and smart investors ready to help it grow. Yet the region continues to fall short in commercialization and investment. In this article we explain why and what should be done about it.
Read post
Read article
Case study
Download report
View all
Articles
Company News
Case Study
Report
Case Study
Article
Blog post
January 30, 2025

Adjacent growth: The Goldilocks zone of business expansion drawing from the strength of your core

Achieving breakthrough business growth demands finding the Goldilocks zone. A blend of strategies that ensures consistent growth for the core while diversifying revenue streams by exploiting new markets. Easier said than done of course with a variety of approaches available for business leaders to explore and turbulent market conditions. Adjacent growth involves leveraging your existing strengths—such as brand equity, expertise, or distribution networks—to venture into new markets or product categories.
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
January 27, 2025

Rapid evaluation to build robust equity case

With our client - a top European Private Equity firm - seeking opportunities for digital expansion and value creation of a potential acquisition target, we assembled a cross-functional team to support. With just a few weeks to conduct a deep analysis of the target, its digital infrastructure and build a detailed picture of growth scenarios, we delivered a validated investment memo and three detailed product plans to unlock the target's full potential.
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
January 15, 2025

Finding growth from your core: know how and when to pursue market penetration

A strategic focus on market penetration cemented Coca-Cola as one of the today's most globally recognized brands. Innovation of the core business remains the cornerstone of growth for most companies. But it will only take you so far. With pervasive challenges such as market saturation, competitive pressures, macroeconomic uncertainty, and the risk of diminishing returns, is investing in the core business alone enough?
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
December 18, 2024

The 8 great myths of corporate innovation

Innovation is a challenge in any established business. So why make it more difficult than it needs to be? In this article, we dive into the 8 myths of corporate innovation that are (probably) holding you back.
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
December 11, 2024

Why corporate innovation programmes fail... (and what to do instead)

Every business wants to be more innovative. Yet almost every business struggles to make innovation work. In this article we take a pragmatic look at how too make innovation more successful for your organization and offer alternatives to help you find better avenues to exceptional growth.
Download report
Read article
Case study
Read post
Report
Case Study
Article
Blog post
December 3, 2024

Architecting a strategic, data- and market-driven framework for R&D commercialization

The near 70 research institutes that form this large applied research organization push the envelope on innovation in a dizzying array of fields. Their combined research efforts touch the lives of millions in many different ways. The research organization handles all patents and commercialization on behalf of the institutes and wanted to strengthen its “market pull” approach as a basis for creating business model spin-offs.
Download report
Read article
Case study
Read post
Blog Post
March 4, 2025

Deep Tech commercialization in Europe: The gap, the challenge, and the fix

Europe is sitting on a gold mine of Deep Tech potential. It has the brains, the ideas, the patents, and some of the top research institutions in the world. It boasts a thriving ecosystem, focused government initiatives, and smart investors ready to help it grow. Yet the region continues to fall short in commercialization and investment. In this article we explain why and what should be done about it.
Read post
Blog Post
January 30, 2025

Adjacent growth: The Goldilocks zone of business expansion drawing from the strength of your core

Achieving breakthrough business growth demands finding the Goldilocks zone. A blend of strategies that ensures consistent growth for the core while diversifying revenue streams by exploiting new markets. Easier said than done of course with a variety of approaches available for business leaders to explore and turbulent market conditions. Adjacent growth involves leveraging your existing strengths—such as brand equity, expertise, or distribution networks—to venture into new markets or product categories.
Read post
Blog Post
January 15, 2025

Finding growth from your core: know how and when to pursue market penetration

A strategic focus on market penetration cemented Coca-Cola as one of the today's most globally recognized brands. Innovation of the core business remains the cornerstone of growth for most companies. But it will only take you so far. With pervasive challenges such as market saturation, competitive pressures, macroeconomic uncertainty, and the risk of diminishing returns, is investing in the core business alone enough?
Read post
Blog Post
December 18, 2024

The 8 great myths of corporate innovation

Innovation is a challenge in any established business. So why make it more difficult than it needs to be? In this article, we dive into the 8 myths of corporate innovation that are (probably) holding you back.
Read post
Blog Post
December 11, 2024

Why corporate innovation programmes fail... (and what to do instead)

Every business wants to be more innovative. Yet almost every business struggles to make innovation work. In this article we take a pragmatic look at how too make innovation more successful for your organization and offer alternatives to help you find better avenues to exceptional growth.
Read post
Blog Post
December 3, 2024

Sustained business growth: why it's so hard and how organizational gravity matters

While every business wants to grow and expand, growing a large established business in a mature market is a significant challenge. In this article, we present a new model for how to think about and discover new avenues for business growth in mature markets.
Read post
Blog Post
October 9, 2024

The Corporate Innovation Blueprint, by Migros’ ex-CEO

What are leading enterprises doing to diversify and drive sustainable growth? Fabrice Zumbrunnen, the former CEO of Migros and newly appointed chairman of Stryber’s supervisory board, shares the corporate innovation blueprint which he used at Migros to think differently and grow outside the status quo.
Read post
Blog Post
December 14, 2023

Stryber’s approach // #3 AI applied on Ideation (Clustering of Signals)

How our AI-powered signal-based ideation can help your organization to identify the best ventures to build.
Read post
Blog Post
November 28, 2023

Stryber’s approach // #2 Deep-dive Signal-Based Ideation

Learn how Stryber’s signal-based approach to venture building can help you identify and validate new business opportunities, accelerate your growth and shape the future of your industry.
Read post
Blog Post
October 11, 2023

Stryber’s approach // #1 Research vs. Signal Based Ideation

Stryber’s Venture Building Framework: How our signal-based approach complements research based ideation.
Read post
Blog Post
July 5, 2023

Transforming wildlife engagement: How Mandai pivoted to a new business model

In this case study, learn how Stryber's unique venture building framework was used to validate and pivot Mandai Wildlife Group's initial business model, resulting in the development of a broader, online marketplace in the wildlife segment.
Read post
Blog Post
May 15, 2023

Addressing financial inclusion through Venture Building

Access to financial services in emerging markets is fragmented and leaves the unbanked and under-banked prone to being taken advantage of. How can venture building help level the financial playing field?
Read post
Blog Post
May 5, 2023

Principles for stacking research methods

Performing effective user research always comes at a cost. How do you ensure that you are making the most of your time and effort by building an effective testing cadence?
Read post
Blog Post
April 28, 2023

Bridging the gap to e-commerce in the MENA region

Explore the captivating world of "phygital shopping" and discover how innovative concepts are reshaping the retail landscape, blending the best of physical and online experiences to create an irresistible shopping journey.
Read post
Blog Post
April 21, 2023

User Research in foreign contexts

Performing effective market research in new regions can be a daunting task. Here are some proven strategies to help you get up to speed faster.
Read post
Blog Post
May 3, 2022

Survival of the Innovative - The Reign of Corporate Venture Building

Julian shares his insights on why we are just at the start of a new era in corporate venture building.
Read post
Blog Post
April 20, 2022

The Crucial Role of Governance for the Success of Corporate Venturing

Jan shares his insights on why the right governance setup is so important for innovation efforts to be successful.
Read post
Blog Post
July 19, 2021

Innovation a case for specialists?

Companies are currently looking for ways to adapt their innovative capacity to the challenges of the future. That’s why corporations are increasingly setting up innovation labs.
Read post
Blog Post
April 23, 2020

The hard truth about startup failure in Europe

There's an old saying that says 9 out of 10 startups fail. But is there any data to back this up? And what's the solution?
Read post
Blog Post
November 15, 2019

Navigating Corporate Innovation

A new structured way to evaluate, run and optimize corporate innovation for C-Level and strategy managers.
Read post
Blog Post
September 24, 2019

Why Thomas Cook failed (the Digital Transformation)

Discover how Thomas Cook, one of the largest companies of its time, went bankrupt for failing to digitally transform itself.
Read post
Blog Post
November 6, 2015

Why Kuoni failed (the digital transformation)

Discover how Kuoni's failure to digitally transform themselves has led to an inevitable bankruptcy.
Read post
Article
December 22, 2020

Present forward and future backwards: How to frame innovation thinking

Future backwards thinking imagines possible worlds in 10 years from now and takes action today to be successful in them.
Read article
Article
March 31, 2020

“You cannot assume that old knowledge is still valid”

Alex Mahr, cofounder of Stryber, helps companies build startup portfolios. Many companies, he says, start the process late and don't know how to measure results.
Read article
Article
May 12, 2020

This is why corporate accelerators fail — your answers

Misaligned interests, not spreading bets, sometimes simply spending too much money. Future Proof readers answers to the question.
Read article
Article
July 6, 2020

Find the right balance between stubbornness and understanding

Stryber corporate venture builder that uses startup and venture capital approaches to support established organisations innovate
Read article
Article
April 13, 2021

Should you set up a venture inside or outside a corporation?

Spoiler alert: if profitablity is more than three years away, the market is unclear and it involves a new business model, it should go outside.
Read article
Article
January 27, 2025

Rapid evaluation to build robust equity case

With our client - a top European Private Equity firm - seeking opportunities for digital expansion and value creation of a potential acquisition target, we assembled a cross-functional team to support. With just a few weeks to conduct a deep analysis of the target, its digital infrastructure and build a detailed picture of growth scenarios, we delivered a validated investment memo and three detailed product plans to unlock the target's full potential.
Read Case Study
Article
July 5, 2023

Transforming wildlife engagement: How Mandai pivoted to a new business model

In this case study, learn how Stryber's unique venture building framework was used to validate and pivot Mandai Wildlife Group's initial business model, resulting in the development of a broader, online marketplace in the wildlife segment.
Read Case Study
Article
December 3, 2024

Architecting a strategic, data- and market-driven framework for R&D commercialization

The near 70 research institutes that form this large applied research organization push the envelope on innovation in a dizzying array of fields. Their combined research efforts touch the lives of millions in many different ways. The research organization handles all patents and commercialization on behalf of the institutes and wanted to strengthen its “market pull” approach as a basis for creating business model spin-offs.
Read Case Study

10 steps to venture building

Understand the essence of corporate venture building within our 10-day masterclass, delivered straight to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.