Before committing serious money to a venture idea, you validate it. Topic Validation is a fast, 360° mini due diligence run across every shortlisted idea, in two weeks rather than two months.
Topic validation is a 360° mini due diligence, run across every shortlisted idea. The goal is to verify desirability, feasibility and viability quickly, and relative to each other, so resources go only to the concepts with the highest probability of success.
Speed is a feature. In two weeks, two Venture Architects run an intensive deep dive per topic. Not desk research: problem and solution interviews with potential customers, deep competitive research, and business case modelling to confirm the solution addresses a real pain point in a distinctive way.
Three documents steer the work. The Lean Business Log is the research hub, capturing every assumption about problem, customer and market. The Lean MVP Canvas is the dashboard, showing the critical assumptions and our confidence in each. Market sizing builds a detailed estimate of attainable revenue, to test whether the prize is big enough.
What comes out is the proof of life needed to unlock the next stage. Topic validation is de-risking: it establishes not just that a product can be built, but that there is a business case worth the cost of building it.
